traction
word
Definition
Traction is the grip or hold that something has, especially on a surface, or the amount of support or acceptance an idea or product gets.
Usage & Nuances
Often used in technical contexts for grip (tires, shoes), but also in business to mean gaining popularity or support ('gaining traction'). 'Traction' can be physical or metaphorical; collocates with 'gain' and 'lose' when talking about ideas or products. Not used for emotional support.
Example Sentences
We just couldn't get any traction with investors.
natural
These tires have strong traction on wet roads.
basic
Snow can reduce traction and make driving dangerous.
basic
Her new business idea is starting to get traction.
basic
That app really gained traction after it was featured online.
natural
If your shoes have no traction, you'll slip on the floor.
natural