gimmick
word
Definition
A clever device or trick used to attract attention, sell something, or make something seem more interesting, often without real value or lasting benefit.
Usage & Nuances
Often used in marketing or show business. 'Gimmick' can have a negative tone, implying cheapness or superficiality. Common collocations: 'marketing gimmick', 'sales gimmick', 'cheap gimmick'. Not usually used for genuinely useful features.
Example Sentences
The magician used a clever gimmick to fool the audience.
basic
Do you think this special offer is just a gimmick?
basic
Every year, phone companies add a new gimmick to attract customers.
natural
Don’t fall for their latest gimmick—it’s just marketing.
natural
Sometimes a good product doesn’t need any gimmicks to succeed.
natural
The free toy in the cereal box is just a gimmick to sell more.
basic