ploy
word
Definition
A clever plan or trick used to achieve an advantage or to get what you want, often by deceiving others.
Usage & Nuances
'Ploy' is most often used for small, clever, or sneaky tricks in negotiation, sales, or competition. It is neutral to slightly negative in tone; a 'ploy' is clever but not always honest. Common phrases: 'a clever ploy', 'marketing ploy', 'as a ploy to...'. Do not use for large, complex strategies or open plans.
Example Sentences
He used a ploy to get a higher salary.
basic
That was just a marketing ploy to sell more products.
basic
Her apology seemed like a ploy to avoid punishment.
basic
I knew his friendly attitude was just a ploy to borrow my notes.
natural
Sometimes a simple distraction is all it takes as a ploy to win the game.
natural
Her silence was a clever ploy to make us curious about her plans.
natural