assure

word

/əˈʃʊɹ/
uh-SHOOR
/əʃjˈɔː/
uh-SHAW

Definition

To tell someone confidently that something is true or will happen, especially to make them feel less worried. It can also mean to make certain that something happens.

Usage & Nuances

Often followed by a person: 'assure someone that...'. For making something certain, 'ensure' is often more common, though 'assure' can also be used. 'Assure' usually relates to reducing doubt or worry; don't confuse it with 'insure', which is mainly for insurance.

Example Sentences

I assure you that everything is fine.

basic

The teacher assured the students that the test would be easy.

basic

Please assure that the door is locked before you leave.

basic

Let me assure you, we’re doing everything we can.

natural

She quickly assured me that my message hadn’t bothered her.

natural

I can assure you this isn’t how we normally do things.

natural