targeting
word · lemma: target
Definition
The act of choosing or aiming at a specific person, group, or thing to direct attention, action, or advertising. Common in business, marketing, and technology.
Usage & Nuances
Often used formally in business, marketing, and technology. Common pairings: 'targeting customers', 'ad targeting', 'precise targeting'. Not usually used for physical aiming, except in technical/military language ('targeting system'). Distinct from general 'aiming'.
Example Sentences
The advertisement is targeting young adults.
basic
Our company is targeting new markets this year.
basic
The software is targeting common security threats.
basic
Social media platforms are getting better at targeting ads you might actually want to see.
natural
Politicians are targeting specific neighborhoods to get more votes.
natural
They’re targeting people who already use similar products.
natural