loyalty

word · lemma: loyal

/ˈɫɔɪəɫti/
LOY-uhl-tee
/lˈɔɪəlti/
LOY-uhl-tee

Definition

Loyalty is the quality of continuing to support, trust, or stay faithful to a person, group, company, or idea. It means not giving up on someone or something easily, especially over time.

Usage & Nuances

Often used with 'to' or 'toward': 'loyalty to a friend,' 'customer loyalty,' 'brand loyalty.' It is positive in many contexts, but too much loyalty can suggest refusing to criticize someone when necessary. Don't confuse it with 'royalty'.

Example Sentences

Her loyalty to her family is very strong.

basic

The company rewards customer loyalty.

basic

Dogs often show loyalty to their owners.

basic

I stayed with that brand out of loyalty, even when cheaper options existed.

natural

His loyalty to his old friends never changed.

natural

In the end, loyalty matters more to me than popularity.

natural