prospect
word
Definition
A 'prospect' is the chance that something good will happen in the future, or a person who might become a customer, employee, etc.
Usage & Nuances
Formal to neutral; used in business, sales, and everyday conversation. As a noun, can mean possibility ('the prospect of success'), a potential customer ('a sales prospect'), or sometimes a future view. Often followed by 'of' when talking about chances.
Example Sentences
Each salesperson needs to contact three new prospects each day.
basic
The prospect of moving abroad is both exciting and scary.
natural
After meeting with the manager, the job prospects look much better.
natural
There's a good prospect of rain tomorrow.
basic
She felt excited about the prospect of starting a new job.
basic
In sales, turning a prospect into a customer takes patience.
natural