positioning

word · lemma: position

Definition

Positioning is the act of placing something or someone in a certain spot, or deciding how something is seen compared to others, especially in business or marketing.

Usage & Nuances

Often used in business, marketing, sports, and spatial contexts. In marketing, 'brand positioning' refers to how a brand is perceived. Can be physical (object placement) or abstract (perception). Common phrases: 'market positioning', 'strategic positioning', 'positioning statement'.

Example Sentences

Good positioning is important in football to score goals.

basic

The company focused on the positioning of its new product.

basic

The positioning of chairs in the room made it look bigger.

basic

Their brand positioning helps them stand out in a crowded market.

natural

She gave advice on the positioning of the artwork for the best lighting.

natural

We need to rethink our positioning if we want more customers.

natural