assurance
word
Definition
Assurance means a feeling of confidence or certainty. It is also used for promises that something will definitely happen, or for life insurance in British English.
Usage & Nuances
More formal than 'confidence', often used in business, legal, or technical contexts. Common collocations: 'give assurance', 'seek assurance', 'life assurance' (UK insurance). In the US, 'insurance' is more frequent than 'assurance' for financial products.
Example Sentences
He gave me his assurance that everything will be fine.
basic
I need some assurance before I sign this contract.
basic
She spoke with great assurance during the presentation.
basic
Can you give me some assurance that this won't happen again?
natural
His calm voice gave everyone a sense of assurance.
natural
In the UK, you often hear about 'life assurance' instead of 'life insurance'.
natural