Charm offensive Meaning in English

expression

US

ˈtʃɑɹm/ /əˈfɛnsɪv

CHARM uh-FEN-siv

UK

tʃˈɑːm/ /əfˈɛnsɪv

CHAAM uh-FEN-siv

Definition

A charm offensive is a planned effort to win people over or gain their support by being especially friendly, pleasant, or engaging.

Usage & Nuances

This phrase is semi-formal and often used in politics, business, or diplomacy. It suggests strategic friendliness, not just natural charm. Common collocations: 'launch a charm offensive', 'go on a charm offensive'. Not usually used for romance.

• Spanish: ofensiva de encanto - campaña de simpatía
• Portuguese (BR): ofensiva de charme - ofensiva de simpatia
• Portuguese (PT): ofensiva de charme - campanha de simpatia
• Chinese (Simplified): 魅力攻势
• Chinese (Traditional): 魅力攻勢
• Hindi: मोहक अभियान - आकर्षण अभियान
• Arabic: حملة تودد - هجوم ساحر
• Bengali: প্রভাব বিস্তার করার সম্মোহনী প্রচারণা - আকর্ষণীয় প্রচারাভিযান
• Russian: обая́тельная ата́ка - наступле́ние обая́ния
• Japanese: 魅力攻勢 - チャームオフェンシブ
• Vietnamese: chiến dịch quyến rũ - chiến dịch tạo cảm tình
• Korean: 매력 공세
• Turkish: sempati saldırısı - cazibe atağı
• Urdu: دلکشی مہم - پُرکشش حکمت عملی
• Indonesian: serangan pesona - kampanye pesona

Example Sentences

The company started a charm offensive to attract new clients.

basic

The politician went on a charm offensive before the election.

basic

She launched a charm offensive to win over her boss.

basic

After the scandal, the company went on a full charm offensive to repair its image.

natural

The new ambassador is clearly on a charm offensive with the local media.

natural

Don’t mistake his charm offensive for real interest—he just wants your support.

natural