goodwill
word
Definition
Goodwill is a friendly, helpful attitude toward others, or, in business, the positive reputation and value a company has that goes beyond its physical assets.
Usage & Nuances
Used in general English to mean kindness or positive intentions toward others. In business contexts, 'goodwill' refers to a company's earned reputation or intangible value, especially during mergers or acquisitions. Not the same as 'good will' (two words); the single word usually refers to the attitude or business value.
Example Sentences
She donated to charity to show her goodwill.
basic
The company earned goodwill through years of fair treatment.
basic
Building goodwill is important for strong relationships.
basic
The manager offered free repairs as a gesture of goodwill.
natural
During the merger, the company's goodwill was valued highly by investors.
natural
Acts of goodwill can break down barriers between people.
natural