"goodwill" in Chinese (Traditional)

• 善意
• 商譽

Definition

善意是對他人友好和樂於助人的態度，在商業上則指公司超越有形資產的聲譽與附加價值。

Usage Notes (Chinese (Traditional))

一般意義是仁慈、善意。商業上指公司無形資產，常見於合併收購。請區分 'good will'（兩字）和 'goodwill'（一字），後者多指商譽或友善態度。

Examples

She donated to charity to show her goodwill.

她捐錢給慈善機構以展現她的**善意**。

The company earned goodwill through years of fair treatment.

公司多年來公平對待而贏得**善意**。

Building goodwill is important for strong relationships.

建立**善意**對於穩固的關係很重要。

The manager offered free repairs as a gesture of goodwill.

經理作為**善意**舉動提供了免費維修。

During the merger, the company's goodwill was valued highly by investors.

在合併期間，公司的**商譽**受到投資者高度評價。

Acts of goodwill can break down barriers between people.

**善意**的行為可以打破人與人之間的隔閡。