beachhead
word
Definition
A beachhead is an area on a beach that an army captures and secures to allow more troops to land and begin an attack. It can also mean the first secure position in a new situation or market, from which to expand.
Usage & Nuances
Originally military, now also used in business or technology (e.g. 'establishing a beachhead in the market'). Formal or semi-formal. Often refers to the start of something larger. Be careful not to confuse with just 'beach.'
Example Sentences
The army established a beachhead during the early hours of the attack.
basic
The company created a beachhead in the European market.
basic
Securing a beachhead is the first step in a bigger plan.
basic
Getting that first group of customers gave our app a beachhead in the market.
natural
Their new store in Tokyo serves as a beachhead for expansion into Asia.
natural
The team fought hard to hold the beachhead until reinforcements arrived.
natural