associate

word

/əˈsoʊsiˌeɪt/, /əˈsoʊsiət/, /əˈsoʊʃiˌeɪt/, /əˈsoʊʃiət/
uh-SOH-see-ayt (verb), uh-SOH-see-it (adjective/noun)
/əˈsəʊsieɪt/, /əˈsəʊsiət/, /əˈsəʊʃieɪt/, /əˈsəʊʃiət/
uh-SOH-see-ayt (verb), uh-SOH-see-it (adjective/noun)

Definition

To connect one person, thing, or idea with another in your mind or in reality. It can also be a noun meaning a coworker, partner, or someone you work with.

Usage & Nuances

As a verb, common patterns are 'associate A with B' and 'be associated with'. It is more formal than everyday 'connect' or 'link' in some contexts. As a noun, 'associate' is common in workplaces and business; pronunciation differs between the verb and noun in careful speech.

Example Sentences

Many people associate Paris with romance.

basic

I always associate that song with summer.

basic

She is a sales associate at the store.

basic

People still associate him with the old scandal.

natural

I don't want to associate myself with that group.

natural

Let me introduce you to my associate from the legal team.

natural