Double down on Meaning in English
expression
Definition
To put even more effort, resources, or determination into something you are already doing, especially after meeting resistance or challenges.
Usage & Nuances
Informal, often used in business and politics to describe increasing commitment or effort after criticism or difficulty. Implies not backing down. Usually followed by a noun or a 'verb-ing' (e.g. 'double down on marketing', 'double down on trying'). Originated from blackjack gambling.
Example Sentences
After the team lost, the coach decided to double down on training.
basic
She chose to double down on her studies for the final exams.
basic
The company plans to double down on customer service this year.
basic
Even after criticism, the manager decided to double down on his approach.
natural
When the project got tough, they just doubled down on their efforts rather than quitting.
natural
If sales keep dropping, the boss will probably double down on the new strategy.
natural