Personas Meaning in English
word · lemma: persona
Definition
A 'persona' is a fictional character created to represent a type of person, often used in marketing, psychology, or literature. It can also mean the social image or role someone presents to others.
Usage & Nuances
'Persona' (plural: 'personas') is formal and mostly used in professional contexts like marketing and psychology: 'buyer personas', 'online personas'. Not the same as 'person'. In casual conversation, 'personality' or 'character' is more common. In literature, it can refer to a narrator or character's public mask.
Example Sentences
The marketing team created several personas to understand their customers better.
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Writers often give different personas to their characters.
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An online gamer may use several personas when playing.
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He's totally different in real life compared to his social media persona.
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Brands use customer personas to tailor their ads more effectively.
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Adopting different personas can sometimes help you connect with new groups of people.
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