churn
word
Definition
To mix or stir something, like cream to make butter, in a repeated, vigorous way. In business, it also means the loss of customers over time.
Usage & Nuances
As a verb, 'churn' is formal/literal for making butter, but often used metaphorically in business for 'customer churn'. In business, 'churn rate' means how many customers leave. Not to be confused with 'turn' (change direction) or 'stir' (gentler mixing). Slang: 'churn out' = produce in large amounts, often quickly or carelessly.
Example Sentences
Farmers used to churn cream to make butter.
basic
The company struggles with high customer churn.
basic
Please churn the mixture until it becomes smooth.
basic
There's been a lot of churn in our department this year.
natural
Startups tend to churn out new apps every month.
natural
If we lower prices, we might reduce churn among our users.
natural