brand

word

/ˈbɹænd/
brand
/bɹˈænd/
brand

Definition

A brand is the name, symbol, or identity that makes a company or product recognizable and different from others. It can also refer more generally to a particular type or maker of a product.

Usage & Nuances

Very common in business, shopping, and marketing. We often say 'a famous brand', 'a luxury brand', or 'brand loyalty'. In everyday speech, 'What brand is it?' usually means the company that made the product. Don't confuse it with the verb 'brand', which means to mark something permanently.

Example Sentences

It’s a new brand, but people are already talking about it online.

natural

This brand is very popular in my country.

basic

What brand of phone do you use?

basic

I always buy the same coffee brand.

basic

I don’t care about the brand as long as it works well.

natural

They’re trying to build a brand that feels young and modern.

natural