backing
word
Definition
Backing is support, approval, or help given to a person, idea, or project. It can also mean money provided for something, or a layer of material attached behind something else.
Usage & Nuances
Most often used in formal or semi-formal contexts like business, politics, and media: 'financial backing', 'government backing', 'public backing'. It is usually uncountable. In technical contexts, it can mean the back layer of a material, as in carpets, mirrors, or signs.
Example Sentences
The plan has strong backing from the school.
basic
The company got backing from a big investor.
basic
This carpet has soft backing.
basic
Without political backing, the project never really had a chance.
natural
She launched the startup with family backing and a lot of patience.
natural
The singer’s new album has the backing of a major label.
natural