Roll prices back Meaning in English
expression
Definition
To lower prices to a previous, lower level, especially after they have been raised.
Usage & Nuances
Most often used in economic, retail, or political contexts when a company or government lowers prices after an increase. Commonly used in headlines and marketing. Sounds official or business-like. Not for gradual or natural price drops—refers to an intentional action.
Example Sentences
The supermarket decided to roll prices back on basic food items.
basic
The company will roll prices back to last year’s levels.
basic
After complaints, the store had to roll prices back on electronics.
basic
Gas stations across the city are planning to roll prices back this weekend.
natural
The government announced it will roll prices back to help families.
natural
Customers are happy when stores roll prices back for big sales events.
natural