merchandising
word
Definition
The activities and methods used to promote and sell products, especially in stores, including product display, special offers, and branded items for marketing.
Usage & Nuances
Used formally and in business/marketing. Common in retail, advertising, and event promotion. Often refers to branded items like T-shirts, mugs, etc. In Spanish and Portuguese, 'merchandising' is sometimes a borrowed word; in other contexts, 'commercialization' or 'promo items' may be more specific.
Example Sentences
The store uses merchandising to attract more customers.
basic
Good merchandising makes products easier to find.
basic
She works in merchandising for a clothing brand.
basic
Concert merchandising includes T-shirts, hats, and posters with the band's logo.
natural
Effective merchandising can turn a simple product into a bestseller.
natural
I bought some movie merchandising as a souvenir from the premiere.
natural