branding
word
Definition
The process of creating, developing, and promoting a unique name, image, or identity for a company, product, or service.
Usage & Nuances
Mostly used in business and marketing contexts. Often paired with 'strategy', 'logo', or 'identity'—for example, 'branding strategy'. 'Branding' covers more than just a logo; it includes reputation and messaging. Increasingly used as a loanword in other languages.
Example Sentences
The company's branding is very strong and memorable.
basic
Good branding helps customers trust a new product.
basic
They hired an agency to work on their branding.
basic
Strong branding can make even a simple product seem special.
natural
Their new branding totally changed the way people see the company.
natural
We're investing more in branding to stand out in the market.
natural