Put a premium on Meaning in English
expression
Definition
To consider something very important or valuable and give it special attention or priority.
Usage & Nuances
This phrase is formal, often used in business, academic, or professional situations. Common collocations: 'put a premium on quality,' 'put a premium on safety.' Do not use for everyday physical 'premium' (e.g., 'insurance premium'). Usually not literal—focuses on values or priorities.
Example Sentences
Our company puts a premium on customer satisfaction.
basic
Schools should put a premium on creativity as well as academics.
basic
They put a premium on punctuality at this job.
basic
These days, tech companies really put a premium on innovation.
natural
Parents often put a premium on their children's safety above all else.
natural
If you put a premium on honesty, people will respect you more.
natural