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Marketability Meaning in English

word

ˌmɑɹkɪtəˈbɪɫɪti
mar-kit-uh-BIL-i-tee
mˌɑːkiːtəbˈɪlɪti
maa-kee-tuh-BIL-i-tee

Definition

Marketability is the quality of something that makes it easy to sell or attractive to buyers. It describes how likely a product, idea, or person is to be successful on the market.

Usage & Nuances

Mostly formal and used in business, marketing, and economics. Common with 'high/low marketability,' or 'increase/improve marketability.' Refers to products, skills, or people (like a job candidate). Not used for everyday items; refers to suitability for commercial success.

Example Sentences

The new phone has great marketability because of its unique features.

basic

Good design increases the marketability of any product.

basic

The company improved the marketability of their service by lowering the price.

basic

They're testing different packaging designs to boost the product's marketability.

natural

A strong social media presence can really impact your marketability as a job candidate.

natural

The marketability of electric cars is growing as people look for eco-friendly options.

natural