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Gimmicky Meaning in English

word

ɡɪˈmɪki
gi-MIH-kee
ɡˈɪmɪkˌi
GIM-ih-kee

Definition

Describes something that uses tricks or flashy features to attract attention, but is not truly useful or valuable.

Usage & Nuances

Often negative; suggests style over substance. Used for marketing, products, or features that seem clever but add little real value. Common with 'gimmicky idea', 'gimmicky feature', 'gimmicky design'. Avoid using it for things that are genuinely innovative or practical.

Example Sentences

This toy has a gimmicky light that blinks but does nothing else.

basic

The phone's gimmicky features don't make it better.

basic

I prefer simple tools to gimmicky gadgets.

basic

That commercial was so gimmicky—all flash, no substance.

natural

Some restaurants add gimmicky items to the menu just to stand out.

natural

Honestly, the app feels really gimmicky and doesn't solve any real problem.

natural