marketing

word

/ˈmɑɹkətɪŋ/
MAR-kuh-ding
/mˈɑːkɪtɪŋ/
MAH-ki-ting

Definition

Activities a business does to promote and sell products or services, including advertising, research, and communications. It covers how products are presented, priced, and distributed to customers.

Usage & Nuances

Used mainly in business, professional, and academic contexts; often paired as 'digital marketing', 'marketing strategy', or 'marketing campaign'. In Spanish and Portuguese 'marketing' can appear in English form, but 'mercadotecnia' (Spanish) and 'mercadologia' (Portuguese) also exist. Do not confuse with 'advertising', which is just one part of marketing.

Example Sentences

The company improved its marketing to attract more customers.

basic

She works in the marketing department.

basic

Good marketing helps people learn about new products.

basic

We're launching a big marketing campaign next month.

natural

He studied marketing before starting his own business.

natural

Social media has changed the way marketing works today.

natural