"bait and switch" in Chinese (Traditional)

• 誘餌轉換（行銷策略）
• 誘購換貨

Definition

一種不誠實的行銷手法，先以低價商品吸引顧客（「誘餌」），但實際上該商品不可得，然後推銷更貴或其他商品（「轉換」）。

Usage Notes (Chinese (Traditional))

屬口語表達，經常用於討論詐騙、虛假廣告或不誠信的推銷。亦可比喻生活中任何「先承諾、後變卦」的情形。

Examples

The store used a bait and switch to get people in the door.

商店用了**誘餌轉換**手法吸引顧客進店。

A bait and switch is illegal in many countries.

在許多國家，**誘餌轉換**是違法的。

Customers complained about the bait and switch ad for cheap phones.

顧客投訴了廉價手機的**誘餌轉換**廣告。

They advertised the laptop for $199, but it was a total bait and switch when I got there.

他們宣傳筆記型電腦只要199美元，但我到現場時完全是**誘餌轉換**。

Watch out for bait and switch tactics when shopping online.

網購時要小心**誘餌轉換**手段。

That job posting was a bait and switch—they offered something completely different in the interview.

那個招聘啟事就是**誘餌轉換**，面試時條件完全變了。