A selling point Meaning in English
expression · lemma: selling point
Definition
A selling point is a feature or quality of a product, service, or idea that makes it especially attractive and helps persuade people to buy it.
Usage & Nuances
Often used in marketing, sales, and advertising. Common collocations: 'main selling point', 'unique selling point (USP)'. Focuses on what makes something different or better. Not about physical sales locations.
Example Sentences
Low price is a selling point for this phone.
basic
Good customer service is a selling point for the restaurant.
basic
The large garden is a selling point of this house.
basic
One selling point of this laptop is its battery life—it lasts all day.
natural
The main selling point of their service is fast delivery, even on weekends.
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If eco-friendly packaging is a selling point, make sure to mention it in the ad.
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