launching

word · lemma: launch

/ˈɫɔntʃɪŋ/
/lˈɔːntʃɪŋ/

Definition

The act of starting something new, such as sending a rocket into the sky, beginning a project, or introducing a product to the public.

Usage & Nuances

'Launching' is often used for products ('product launching'), space missions ('rocket launching'), and events ('launching a campaign'). Formal and business English use it frequently. Not used for starting simple everyday actions—prefer 'starting' for casual contexts.

Example Sentences

The company is launching a new smartphone this month.

basic

They are launching a campaign to clean the city.

basic

NASA is launching a new satellite next year.

basic

We're launching our online store next week, so get ready!

natural

After months of planning, they're finally launching the new ad campaign.

natural

He got a job launching products for a tech startup.

natural