"bait and switch" in Chinese (Simplified)

• 诱饵转换（营销策略）
• 诱购换货

Definition

一种不诚实的营销手法，先以低价产品吸引顾客（“诱饵”），但实际该商品并不可得，随后推销更贵或不同的产品（“转换”）。

Usage Notes (Chinese (Simplified))

属口语表达，常见于讨论欺诈、虚假广告或不诚信营销时。也可比喻生活中任何“先承诺、后变卦”的情形。

Examples

The store used a bait and switch to get people in the door.

商店用了**诱饵转换**手法吸引顾客进店。

A bait and switch is illegal in many countries.

在许多国家，**诱饵转换**是违法的。

Customers complained about the bait and switch ad for cheap phones.

顾客投诉了廉价手机的**诱饵转换**广告。

They advertised the laptop for $199, but it was a total bait and switch when I got there.

他们宣传笔记本只要199美元，但我到场时完全是**诱饵转换**。

Watch out for bait and switch tactics when shopping online.

网购时要小心**诱饵转换**手法。

That job posting was a bait and switch—they offered something completely different in the interview.

那个招聘启事就是**诱饵转换**，面试时条件完全变了。