Selling point Meaning in English
expression
Definition
A selling point is a feature or quality of a product or service that makes people want to buy it.
Usage & Nuances
Commonly used in business, marketing, and advertising. Usually refers to the main feature or advantage that is highlighted to persuade customers. Sometimes used for both physical products and services. Not usually used for people.
Example Sentences
The phone's long battery life is its main selling point.
basic
Free shipping is a great selling point for online shoppers.
basic
The hotel's location near the beach is a key selling point.
basic
Our new app's top selling point is how easy it is to use.
natural
If you want to convince customers, highlight the unique selling point.
natural
Price alone isn't a strong selling point these days—people want quality too.
natural