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Assure of Meaning in English

expression

əˈʃʊɹ/ /ˈəv
uh-SHUR-uv
əʃjˈɔː/ /ˈɒv
uh-SHYOAR-ov

Definition

To confidently tell someone that something is true or will happen, in order to remove their doubts or worries.

Usage & Nuances

Commonly used in formal or semi-formal contexts, especially with 'assure someone of something' (e.g., 'assure you of my support'). Not the same as 'ensure' or 'insure'. Often used to reduce worry or give confidence. Frequently followed by a noun ('assure you of success') or that-clause ('assure you that...').

Example Sentences

I assure you of my full support.

basic

The company assured customers of product quality.

basic

She assured him of her honesty.

basic

"Don't worry," Tom assured me of his arrival on time.

natural

Can you assure me of their safety?

natural

He tried to assure us of a smooth process, but we were still nervous.

natural