"simp" in Chinese (Simplified)
舔狗（网络用语）
Definition
网络俚语，通常指过于殷勤、讨好，甚至委屈自己去取悦心仪对象的人，尤其用于男性。
Usage Notes (Chinese (Simplified))
“Simp”仅为网络流行语，多带贬义或调侃意味，不适用正式场合。最初多指男性对女性过度讨好，现在也泛指任何人对喜欢的人卑微迎合。
Examples
He acts like a simp whenever she's around.
她一出现，他就变成了**舔狗**。
Don't be such a simp—stand up for yourself!
别当**舔狗**，要坚持自己！
People called him a simp because he kept buying her gifts.
大家叫他**舔狗**，因为他总给她买礼物。
You don't have to simp for someone who doesn't even notice you.
没必要为根本不在意你的人当**舔狗**。
He was called a simp in the comments after defending his celebrity crush online.
他在网上为自己的女明星辩护，评论区说他是**舔狗**。
It's one thing to be kind, but don't simp—know your worth.
善良是一回事，当**舔狗**又是另一回事——要懂得自己的价值。