"bricks and mortar" in Chinese (Traditional)

• 實體店
• 實體生意

Definition

指有實體建築的公司或商店，而不是僅在網上經營的企業。也用來形容和網上商店相比的實體店。

Usage Notes (Chinese (Traditional))

主要用於商業語境，和「線上」或「電商」相對。例如「bricks and mortar 商店」。其他場合較少使用。

Examples

Many people prefer bricks and mortar stores to shop in person.

許多人更喜歡到**實體店**親自購物。

The company started online but now has several bricks and mortar locations.

這家公司最初在線上，但現在有了幾家**實體店**。

Do you think bricks and mortar shops will survive the internet age?

你認為**實體店**能在互聯網時代存活嗎？

Even with online shopping booming, some people still trust bricks and mortar businesses more.

即使網購很盛行，有些人仍然更信任**實體生意**。

Their move from bricks and mortar to digital sales really transformed the business.

他們從**實體生意**轉到線上銷售，公司完全變了樣。

You won't find this product in any bricks and mortar shops—it's online only.

這個產品在任何**實體店**都買不到，只能在網上購買。