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Chum in the water Meaning in English

expression

CHUM in thuh WAW-ter
CHUM in thuh WAW-tuh

Definition

Originally, "chum in the water" refers to pieces of bait dropped in water to attract fish or sharks. In conversation, it's used metaphorically for something that attracts a lot of attention, especially from people eager to take advantage.

Usage & Nuances

Informal, often used in business, politics, or social situations to describe a sign of opportunity or weakness that draws in eager people or competitors. Implies sudden attention from those looking to take advantage. Commonly appears as "like chum in the water" for actions that attract immediate interest.

Example Sentences

The mistake was like chum in the water for the competition.

basic

When she announced her resignation, it was chum in the water for reporters.

basic

Posting private information online is like throwing chum in the water for hackers.

basic

After the rumor broke, it was chum in the water for gossip blogs.

natural

His careless comment was basically chum in the water for critics.

natural

Raising prices without good reason is throwing chum in the water for angry customers.

natural