"hype" in Chinese (Traditional)

• 炒作
• 宣傳炒作

Definition

透過大量宣傳或過度誇大的推廣所造成的興奮或關注，通常使某事物看起來比實際更重要或更厲害。

Usage Notes (Chinese (Traditional))

'Hype' 為非正式用語，經常帶有懷疑某事物是否真的值得這麼多關注的意思。常見於說電影、產品、潮流時，如“媒體炒作”、“不要信炒作”。

Examples

There is a lot of hype about the new phone.

關於這款新手機有很多**炒作**。

The movie did not live up to the hype.

這部電影沒有達到**炒作**的預期。

Ignore the hype and decide for yourself.

不要理會那些**炒作**，自己決定。

Don't believe the hype—it's not as good as people say.

別相信那些**炒作**——沒有大家說得那麼好。

After all the hype, the concert tickets sold out in minutes.

經過所有**炒作**後，演唱會門票幾分鐘內就賣光了。

Some products aren't nearly as revolutionary as the hype makes them seem.

有些產品根本不像**炒作**所說的那麼革命性。