"hype" in Chinese (Simplified)

• 炒作
• 宣传炒作

Definition

通过大量宣传或过度夸大的推广创造的兴奋或关注，常常让某事显得比实际更重要或更了不起。

Usage Notes (Chinese (Simplified))

'Hype' 为非正式用语，常带有质疑某事是否名副其实的意味。常见搭配有“媒体炒作”、“不要信炒作”、“纯属炒作”，多用于电影、产品或潮流。

Examples

There is a lot of hype about the new phone.

关于这款新手机有很多**炒作**。

The movie did not live up to the hype.

这部电影没有达到**炒作**的预期。

Ignore the hype and decide for yourself.

别管那些**炒作**，自己决定。

Don't believe the hype—it's not as good as people say.

别相信那些**炒作**——并没有大家说得那么好。

After all the hype, the concert tickets sold out in minutes.

经历了所有的**炒作**后，演唱会门票几分钟内就售罄了。

Some products aren't nearly as revolutionary as the hype makes them seem.

有些产品根本不像**炒作**宣传的那么革新。