How to Pronounce "on the back of"
expression
ON thuh BAK uhv
ON thuh BAK ov
Definition
Used to say that something happens as a direct result of a previous event or success, often with momentum or benefits gained from it.
IPA Transcription
American English
ˈɑn/, /ˈɔn/ /ˈðə/, /ðə/, /ði/ /ˈbæk/ /ˈəv
British English
ˈɒn/ /ðə, ði/ /bˈæk/ /ˈɒv
Simplified Pronunciation
US
ON thuh BAK uhv
UK
ON thuh BAK ov
Listen in Context
The company launched a new product on the back of strong sales last year.
The team succeeded on the back of excellent teamwork.
Prices rose sharply on the back of positive economic data.
Investors are optimistic on the back of another record-breaking quarter.