How to Pronounce "bait and switch"
expression
ˈbeɪt/ /ˈænd/, /ənd/ /ˈswɪtʃ
BAYT-ənd-SWICH
bˈeɪt/ /ˈænd/ /swˈɪtʃ
BAYT-ənd-SWICH
Definition
A dishonest marketing trick where a product is advertised at a low price to attract customers ('bait'), but then the original offer is not actually available and a more expensive or different product is sold instead ('switch').
IPA Transcription
American English
ˈbeɪt/ /ˈænd/, /ənd/ /ˈswɪtʃ
British English
bˈeɪt/ /ˈænd/ /swˈɪtʃ
Simplified Pronunciation
US
BAYT-ənd-SWICH
UK
BAYT-ənd-SWICH
Listen in Context
The store used a bait and switch to get people in the door.
A bait and switch is illegal in many countries.
Customers complained about the bait and switch ad for cheap phones.
They advertised the laptop for $199, but it was a total bait and switch when I got there.