"bricks and mortar" in Chinese (Simplified)

• 实体店
• 实体生意

Definition

指有实体建筑的公司或商店，而不是只在网上经营的企业。也用来形容和线上商店相对的实体店。

Usage Notes (Chinese (Simplified))

主要用于商务语境，与“线上”或“电商”相对。例如“bricks and mortar 商店”。在其他场合很少使用。

Examples

Many people prefer bricks and mortar stores to shop in person.

许多人更喜欢到**实体店**亲自购物。

The company started online but now has several bricks and mortar locations.

这家公司最初在线上，但现在有了几个**实体店**。

Do you think bricks and mortar shops will survive the internet age?

你认为**实体店**能在互联网时代生存吗？

Even with online shopping booming, some people still trust bricks and mortar businesses more.

即使网购很火，有些人还是更信任**实体生意**。

Their move from bricks and mortar to digital sales really transformed the business.

他们从**实体生意**转到线上销售，企业发生了巨变。

You won't find this product in any bricks and mortar shops—it's online only.

这个产品在任何**实体店**都买不到，只能网上购买。