Undercutting Meaning in English
word · lemma: undercut
Definition
The act of offering goods or services at a lower price than competitors to attract customers, or the act of weakening someone's position or success.
Usage & Nuances
Common in business and economic contexts, especially about pricing strategies. Can also refer to actions that weaken someone's power or authority. Often used as a negative tactic (price war). Not to be confused with 'undermine', which is broader.
Example Sentences
Many companies are undercutting each other during the holiday sales.
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He was accused of undercutting his colleagues by taking credit for their work.
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Online retailers are always undercutting brick-and-mortar stores these days.
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I don’t like undercutting people just to get ahead at work.
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Their aggressive undercutting forced smaller businesses to close.
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The store is undercutting its competitors by offering lower prices.
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