On the back of Meaning in English
expression
Definición
Used to say that something happens as a direct result of a previous event or success, often with momentum or benefits gained from it.
Uso & Matices
Commonly used in business, news, or success contexts ('on the back of strong sales'). Often formal or semi-formal. Can be confused with 'after' but always implies a result or benefit carried over. Not typically used for literal physical position.
Oraciones de Ejemplo
The company launched a new product on the back of strong sales last year.
basic
The team succeeded on the back of excellent teamwork.
basic
Prices rose sharply on the back of positive economic data.
basic
Investors are optimistic on the back of another record-breaking quarter.
natural
The tourism industry recovered on the back of new government policies.
natural
Social media accounts gained thousands of followers on the back of a viral video.
natural