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Gimmicks Meaning in English

word · lemma: gimmick

ˈɡɪmɪks
GIM-iks
ɡˈɪmɪks
GIM-iks

Definition

Unusual tricks or devices used to attract attention, often in advertising or sales, but not always useful or genuine. 'Gimmicks' can also refer to clever, attention-getting ideas or actions.

Usage & Nuances

'Gimmicks' is usually negative, implying something flashy or deceptive. Common in marketing: 'sales gimmicks', 'advertising gimmicks'. Rarely used to mean a clever idea in a positive way. Not formal—used mostly in everyday or business contexts.

Example Sentences

The store used gimmicks to attract customers.

basic

Some phone apps have too many gimmicks.

basic

He is tired of all the marketing gimmicks.

basic

Don't fall for their special offer gimmicks—read the fine print first.

natural

The new design isn't useful; it's just more gimmicks.

natural

People are starting to see through those old gimmicks now.

natural