"word of mouth" in Chinese (Simplified)

• 口碑
• 口口相传

Definition

指信息、建议或新闻通过人与人之间口头传播，而不是通过书面或官方渠道。

Usage Notes (Chinese (Simplified))

常用于商业和营销，表示依靠人与人推荐 ('靠口碑传播')。强调信任和个人推荐。不是正式传播方式。

Examples

Most people heard about the cafe by word of mouth.

大多数人是通过**口碑**知道这家咖啡馆的。

Good word of mouth helped the small shop succeed.

良好的**口碑**帮助了小店成功。

We rely on word of mouth to get new customers.

我们依靠**口碑**来获得新客户。

Advertising is great, but nothing beats word of mouth.

广告很好，但没有什么比**口碑**更有效。

The movie became popular purely through word of mouth.

这部电影完全是靠**口碑**走红的。

Have you tried that new restaurant? Everyone's talking about it—you know, word of mouth.

你试过那家新餐厅吗？大家都在说——就是**口碑**。