How to Pronounce "soft sell"
expression
ˈsɑft/, /ˈsɔft/ /ˈsɛɫ
SAWFT-sel
sˈɒft/ /sˈɛl
SOFT-sel
Definition
A gentle or indirect way of persuading someone to buy something or accept an idea, without using pressure or aggressive tactics.
IPA Transcription
American English
ˈsɑft/, /ˈsɔft/ /ˈsɛɫ
British English
sˈɒft/ /sˈɛl
Simplified Pronunciation
US
SAWFT-sel
UK
SOFT-sel
Listen in Context
The company uses a soft sell to attract new customers.
He prefers the soft sell over aggressive pitches.
A soft sell can be more effective with cautious buyers.
Instead of pushing the product, she used a soft sell and just shared her experience.